Tenor Redesign Concept
Before the Tenor acquisition, I began to explore a more customized and emotion based design approach to the brand.
A large majority of Tenor search requests are emotion-based given the prominent nature of GIFs within messenger platforms.
Using our emotional search data, my idea was to use color theory to map out the site by emotions and then use those colors to help brand the site and product experiences. This would allow users to have a clearer distinction between varied emotions conveyed within any given page while also allowing partners and content creators to assign colors that they would want to be associated with.
Below are samples illustrating this direction.
The idea was to use variations of a subtle rainbow gradient animation to emphasize specific ranges of emotions. The color of the gradient would change based on the query or the item view, sadness - blue, red - anger, yellow - happy etc....
Tenor Insights - A core part of the current Tenor experience would also receive some love. This use of color could play out with graphs and would visually group items together. Users could compare trends or see how well some of their favorite search terms were performing against others. This section would also link to articles and data reports about seasonal, feature specific, and/or more general metrics.
A few Mood Boards shown internally to show how color could be used. I wanted to find examples that were colorful but also controlled. The product examples are a good balance of whitespace with pops of color used to guide the eye.
For brand explorations I wanted to show examples that were type heavy and showed various types of content including graphs and images.
